Soft in Soft out [Encoding and Decoding] (2013). Interactive installation. Video installation. Drawings.
The exhibition project Il “Valore” Dell’Arte was conceived by Fondazione per l’Arte in collaboration with Banca Profilo, an independent institution specialising in Private & Investment Banking services for the management of the overall assets of private and institutional clients. The project is in continuity with the Foundation’s long-standing activity of supporting, promoting and enhancing the value of artists.
Moving outside the traditional circuits and acting transversally, Fondazione per l’Arte presents among its main objectives the possibility of fostering a dialogue between different cultures, generations and spheres through art and culture.
The exhibition of historical and contemporary art promoted by the Fondazione per l’Arte in the Roman headquarters of Banca Profilo, which symbolically represents the institutional place for investment and money saving, is an invitation to interrupt the economic logic that governs the world of material goods, precisely in the place par excellence where they are carried out.
In fact, the value of an asset is considered to be the amount of money in which “supply and demand can meet by perfecting the exchange”. And if the value of use is what determines the value of exchange, what we define as works of art are artefacts extraneous to any use.
For the occasion, a selection of works that immortalize a segment of history from the avant-garde of the early twentieth century to the present day, passing through the conceptual, analytical and abstract season of Italian painting, will be set up in the spaces of the Roman headquarters of Banca Profilo.
The path conceived by Fondazione per l’Arte will unfold through the spaces in Via Carissimi 41, which will also become a place for the realization of design ideas, bringing together the research of artists of different natures and eras and insisting on the possibility, outside the logic of common consumption and exchange, to consider the added and intrinsically priceless value of art.
There will be works by: Carla Accardi, Giacomo Balla, Giacinto Cerone, Giovanni Copelli, Danilo Correale, Paolo Cotani, Carmen Gloria Morales, Alessandro Dandini De Sylva, Pier Giorgio De Pinto, Piero Gilardi, Felice Levini, Emiliano Maggi, Gio Pomodoro, Padraig Timoney, Vincenzo Schillaci and Toti Scialoja.
The “Value” of Art invites to reflect on the exceptionality of the artistic object, which as a unique and unrepeatable cultural artifact enjoys a system of values that are its own and exclusive. In the name of a paradox: the work as an object lives a material existence that makes it similar to any other good. But as a spiritual product of an artist’s creative genius, it transcends and frustrates any scale of values relevant to material reality.
Text by Fondazione per l’Arte, Translation by Pier Giorgio De Pinto